"THE TRUTH ABOUT UN-SEXY MARKETING" 
by Carmen Maranon of MarketingChick.com 

Look at some of your favorite marketing sites... those 
you've bookmarked because the writer of the ad promised 
to teach you how to become successful. 

"I'll show you how to increase the number of your opt-in 
subscribers without paying for leads, using worthless 
free services, ad swaps, etc." 

"Get more traffic to your site quickly with my super duper 
1-2-punch method that's easy enough for even my legally 
blind, 91 year old grandmother to pull off!" 

"Learn how to whip up sizzling ad copy that will increase 
your sales and have visitors begging you for more!" 

You read over these magic pages with drool sliding down 
your chin, and excitement in your heart. You whisper 
under your breath, "This is definitely the solution 
to boost profit for my business!". 

You download the material (or access the membership site) 
and as soon as you get your burning eyeballs on the 
product, you shout in anger, "This is a scam! I'm not 
getting what I thought I was getting. I better get 
my money back!". 

(Maybe you're not all that dramatic and just quietly 
feel like you keep seeing the same old information 
that's not exactly for you...) 

Sound familiar? 

PEOPLE... these sales letters are *NOT* lying to you!

* You CAN increase your subscribers for free. 
* You CAN get more traffic to your site quickly and easily.
* You CAN write copy that will greatly increase your sales.

Yes, You Can!

"But, but, but... those ebooks and courses say I have to:
write articles to show potential customers I really know 
what I'm talking about... team up with other webmasters... 
practice writing copy by rewriting an already proven copy 
on paper by hand... put subscription boxes and pop-ups on 
my sites... Conduct a split-test for all my marketing 
material... research my market... participate in forums..." 

Why, you are absolutely correct! 

It ain't sexy, is it? 

That's because you were hoping that...

Revealed inside the product is the address to a secret 
website where hundreds of thousands of people gather and 
wait for you to find them so they can all subscribe to 
your newsletter and make you a millionaire. 

Or maybe someone will finally confess that those 
"guaranteed hits" programs can really work, and the 
traffic you get from them are really targeted to exactly 
what you're selling, and there really is a place where 
you can spend just $10 for a gazillionbillion "hits" 
that will convert to a bazilliontrillion new customers 
anxious to throw their life savings at you. 

How about a magic word, number, or whatever else you 
fantasized about... that you simply insert into your 
existing site or copy, transforming it into a wild and 
uncontrollable money machine without having to put 
any effort into learning how to write... 

Whoa there, hot stuff! Take a cold shower and come 
back in 10 minutes. 

Look through your hard drive and see just how many 
marketing products you own. Have you read through 
them all? Do you put into practice, split test, 
and fine-tune all that they teach you? 

How many articles have you written for the market 
you're targeting? Are you testing different pay-per-click 
techniques? Do you split test your web and sales copy? 
Name 20 webmasters or online business owners you've 
contacted to possibly team up with. 

What inspired me to write this is an e-mail I received 
from someone who asked to cancel his Internet Marketing 
Support Network membership. 

"Cancel my account and refund my money [$1]. I need to 
make money ASAP, but, what you teach in there is how to 
find and create products and instructions on how to sell 
it on the Internet. That's not what I'm looking for." 

So, what were you looking for? To pay a buck and wake 
up the next morning to find thousands of dollars in your 
bank account just for being a member? 

It's an inevitable fact. No matter what those sales 
letters say, you must be prepared to sweat. It takes effort, 
testing, persistence, perseverance and constant improvement 
and fine-tuning to be successful. 

No matter how boring a technique or strategy may seem, 
give it a try. You won't find it so dull once you start 
seeing the orders come in : ) 

I'm SO not sexy. I'll leave that to JLo and Ben. 


- - - - - - - - - - - - - - - - - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
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